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Content is expensive to produce. To maximize ROI, it makes sense to reuse existing content wherever appropriate and to automate content production and delivery as much as possible. To achieve this, you need to create your content in a controlled manner, so that the intent of the content is easily identifiable, thereby the content can […]
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Many organizations are feeling the pain of content creation and management. This stems from systemic and process-driven challenges that, if solved, would present a significant opportunity for businesses to leverage their existing content to improve consistency and create efficiencies for service-level teams. Improving consistency across an organization starts with the concept that standardization is fundamental […]
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By Peihong Zhu, Associate Information Architect at Precision Content Let’s face it: information is increasingly ubiquitous thanks to new technologies that are advancing exponentially. As a result, your content has to compete for audiences with ever-shortening attention spans, and it also has to remain consistent across all media platforms. As a content creator, you need […]
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By Jacquie Samuels, Sr. Content Specialist at Precision Content We’re getting ready to attend STC Rochester Spectrum 2019, the best little conference ever, and it got me thinking about last year’s conference and the types of conversations I’d had with folks. STC Rochester Spectrum 2018 was full of great speakers and even greater guests. Precision Content was […]
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By Rob Hanna. The issue of whether to use sentence-case or title-case for topic and section titles can be nearly as controversial and personal for us as the Oxford comma. Most of the commercially-available style-guides are split on the issue as to when to use title-case and even how to use title-case. The APA style-guide […]
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By: Jim Purdy (Retired author, trainer, colleague, mentor, and friend.) Since my father died two years ago, my 81-year-old mother has received correspondence from the Department of Veterans Affairs. Every time she gets a letter from the DVA, I get an anxious phone call. She can’t make head nor tails of what the letter […]
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Every company strives to communicate effectively with their customers and prospects. The two main producers of contact within most enterprises are the Marketing Department and the Technical Communications Department. Yet, so often these silos are more divided than the Red Sea. Can, and should they converge? Convergence means: “The process of coming together or the […]
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As a content services company, we help companies transform their content. This involves working with subject matter experts (SME) to rewrite and restructure legacy content. We have noticed, that although authorities in their role, SMEs often require guidance on how to provide effective feedback and comments when reviewing draft content. We provide short training sessions before any […]
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Not all information is alike. How do we measure the value of information? Should all information be given the same value? Should some information be given special treatment? How do we decide which information is important, or high-value? At Precision Content we think about this stuff — infonomics — a lot; probably too much. To help […]
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Don’t let the Daleks EX-TERMIN-ATE your documentation plans. Get back on track with Precision Content. The Whoniverse DITA is a wonderful documentation standard that takes technical documentation into a new world of possibilities. From re-use to multi-channel publishing, there’s no doubt that DITA is a massive step forward from unstructured content. However, that massive step […]
